In 2021, the Office for Problem Gambling launched the ‘Here For The Game’ campaign in collaboration with Adelaide United Football Club to disrupt the normalisation of betting in sport and remind the community about all the things we love about sport without the gambling.
This year, the campaign continues to grow with new partners the Adelaide 36ers, Adelaide Giants and Adelaide Football Club.
Sports betting is growing in popularity in South Australia, with young men aged 18 to 34 most likely to participate.
Young people’s gambling is influenced their family and friends and by beliefs that betting is a normal part of life and an easy way to make money.
In addition, the over saturation of gambling advertising and ease of accessibility through new technology is creating a generation who think sport and gambling are one and the same.
This is why Here For The Game is such an important message. It reminds us of the real reasons we love sport: the atmosphere, the memories, the loyalty and so much more.
Fans who attend home games of the Adelaide Crows, Reds, 36ers or Giants will start to see and hear the campaign for the remainder of the 2022/23 season, and there will be no sports betting advertisements shown at any Adelaide Crows home games at Adelaide Oval. Here For The Game will also be on radio, catch up tv, online, social media and more starting from 2 December.
Adelaide United Football Club - Here for the Game
[Female soccer fan smiles at the camera]
[Male Player 2 speaks to the camera with crossed arms]
[Crowd chants together]
[White writing on a black background]
Adelaide 36ers - Here for the Game
[Male Basketball Player looks into camera]
0:00
Here for the loyalty
[Image of a player bouncing the ball]
0:02
not for the odds.
[Young girl and her father stand outside the stadium]
0:04
Young girl: Here for my heroes,
0:05
Father: not for my multi.
[Male Basketball Player looks into camera]
0:08
Basketball Player 2: What are you here for?
[Crowd chanting]
0:09
Crowd: Here for the game!
